One Location, 1–2 Color Screen Print 

Custom Apparel Made Easy — From Idea to Delivery
Image 1: "Red custom screen printed t-shirt by SP101, Inc, Northern Alabama"
Marrron custom screen printed shirt by SP101, Inc, Northern Alabama"
custom screen printed shirt by SP101, Inc, Northern Alabama"
gray hat and custom screen printed shirt by SP101, Inc, Northern Alabama"
custom sports uniforms
Black custom screen printed hat by SP101, Inc, Northern Alabama"
Youth and Adult Sizes Available
Local Pickup or Delivery Options (Quoted per Order)
Over 10 Years of Experience
Family-Owned Business
Women Owned and Operated
One-Stop Shop
Multi-station screen printing press with blue frames

Custom artwork is free with orders

Custom Screen Printing & Embroidery in Northern Alabama

At SP101, Inc, we’re more than just t-shirts. We specialize in customized branded clothing in Northern Alabama and Middle Tennessee, helping schools, sports teams, businesses, and events brand themselves with ease through high-quality, custom apparel and promotional products. Our mission is to make branding simple, affordable, and personal. Get in touch with us to learn more. 

What We Offer

Ask about SP101, Inc Sponsoring Your Team or Event for a Discount 

Screen printing setup featuring a pink stencil with "SP101"

Screen Printing

Transform your designs into vibrant prints with our screen printing services. Perfect for bulk orders, schools, sports teams, and event merchandise. 

An embroidered cap is positioned under a high-tech embroidery machine

Embroidery

Add a touch of professionalism to your apparel with our embroidery services. Ideal for polos, hats, jackets, and more, ensuring your brand stands out. 

Direct to Film

Direct-To-Film Transfers (DTF)

Achieve detailed and high-quality designs with our DTF transfers. Perfect for smaller orders and intricate graphics that require precision and vibrancy. 

Apparel Printing Fits to Your Needs

As a local custom apparel shop serving North Alabama, we offer multiple print options so each order fits its purpose. Some projects need flexibility and fast turnaround. Others need durability for heavy use or resale.

Direct to film transfers for detailed designs & small runs
Custom t-shirts for events, teams & businesses
Team jerseys & sports uniforms for schools & organizations

We help clients choose the right method based on wear, budget and timeline instead of pushing a one-size-fits-all solution.

Custom Sports Uniforms

Why Choose US

Ask us about our products!

Get in Touch

Exceptional Customer Service: Experience unparalleled support as our dedicated team guides you through each phase of your project, ensuring a seamless and satisfying experience from start to finish.

Experience & Expertise: With over a decade of experience, we bring industry-leading expertise to every project.

High-Quality Materials: We use only the best inks, threads, and transfer films.

Custom Solutions: Tailored services to meet your specific needs.

Get in Touch

For more information about our products and services, feel free to contact us. We’re more than happy to help you with your questions and concerns. 

Our Testimonials

Exceptional Customer Service

I’ve been a customer of SP101 since the beginning of their business. Their professionalism and GREAT customer service is what has made the company successful. When I need a special order item they are my go to company . Great company with amazing employees that actually care about their customers and the service that is delivered. Keep up the good work ladies 👍👍👏👏❤️

Gayla H.

Ashley was awesome and they made it happen! We needed some high quality shirts and we were looking for locally printed. We needed 200 in just about 2 weeks and they worked with us and not only did it quickly but delivered high quality work! I can’t recommend them enough! So glad Melissa gave me a card years ago!

Kassie M.

Ashley was awesome and they made it happen! We needed some high quality shirts and we were looking for locally printed. We needed 200 in just about 2 weeks and they worked with us and not only did it quickly but delivered high quality work! I can’t recommend them enough! So glad Melissa gave me a card years ago!

Jessica T.

Melissa and her staff are wonderful!!! They have always designed the best shirts, hats etc…for football, cheer, and also anything that I need for my family. They have always been professional but also very kind and considerate. I would highly recommend sp101 to everyone for all their needs!!

Jessica C.

FREQUENTLY ASKED QUESTIONS

Pricing

Custom Apparel Pricing, Explained

Straight answers before you request your free quote.

Pricing depends on quantity, number of colors, and print locations. Bulk orders (24+ shirts) get volume discounts — the more you order, the lower the per-shirt cost. 

[We have no strict minimum, but screen printing is most cost-effective at 12+ pieces. For smaller runs, DTF transfers are usually the better option.]

Yes — custom artwork setup is included free with every order, no hidden design fees.

Embroidery pricing is based on stitch count and item type (polos, hats, jackets), quoted after we see your logo.

DTF is ideal for small orders or detailed, multi-color designs since there’s no per-color setup fee like screen printing. 

Yes — ask about our team/event sponsorship discounts, plus free online team stores for fundraising with no upfront cost.

[Standard turnaround is X business days. Rush orders may be available for an additional fee — ask when you request your quote.]

Local pickup is available at our Rogersville shop, and delivery is quoted per order based on location.

Still have a question about pricing?

Get a Free Quote