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Custom embroidery in Northern Alabama

Make your logo look right, stitch by stitch

Polos, caps, jackets and uniforms that make your business, school or team look sharp. SP101 creates custom embroidery with free artwork and no minimum order, so even a single piece is no problem.

Questions? Call (256) 263-6009. Serving Northern Alabama and Middle Tennessee.

Embroidered cap positioned under an embroidery machine at SP101

No Minimum Order

Free Custom Artwork

10+ Years of Experience

Family-Owned & Women-Owned

What is custom embroidery?

Embroidery uses thread to stitch your logo, name or design directly into a garment. The result is textured, durable and professional, which is why it’s the go-to choice for caps, polos, jackets and uniforms that people wear again and again.

Because there’s no minimum, it works just as well for one polo as it does for a full staff or team order.

Industrial embroidery machine stitching a custom design at SP101

What we embroider

Ideal for apparel your people wear often.

Polos and shirts

A consistent, professional look for staff, coaches and customer-facing teams.

Hats and caps

Put your brand on headwear with clean stitched detail.

Jackets and outerwear

Carry your logo onto the layers your team wears all year.

Schools and clubs

Matching apparel for staff, teams and organizations.

Company uniforms

Make your crew easy to recognize with dependable branded workwear.

Small or large orders

One piece or a full team order. There is no minimum for embroidery.

One embroidered item or a full team order?

Ask for a quote without committing to a large minimum quantity. We’ll help you pick the right items and placement.

Why choose SP101

A local embroidery partner, not another anonymous online order.

Real people, local service

Family-owned and women-owned in Rogersville, serving Northern Alabama and Middle Tennessee.

Free artwork

Custom artwork setup is included with orders, so there are no hidden design fees.

Pricing based on your project

Embroidery is priced by stitch count and item type, quoted after we see your logo.

Fast turnaround

Standard turnaround is 2 weeks and we average 5 business days on most orders. Ask about rush service.

How it works

Four simple steps from your logo to finished embroidered apparel.

01

Tell us about your order

Send your logo, garment type, quantity and deadline.

02

Get your quote

We confirm placement, options and pricing for your project.

03

Review your artwork

Custom artwork setup is free. Your design is prepared before we stitch.

04

Pick up or receive

Collect at our Rogersville shop, or ask about shipping and delivery.

Our embroidery work

Real stitching from our shop in Rogersville.

Embroidered cap with a custom logo patch made by SP101
Purple embroidered cap with the number 28 made by SP101
Black embroidered hat with rope detail made by SP101
Gray crewneck sweatshirt with an embroidered chest logo made by SP101
Wall of embroidery thread spools at the SP101 shop
SP101 embroidery machines running with colorful thread spools

Embroidery, screen printing or DTF?

Not sure which method fits? We’ll help you choose based on your design, budget and timeline.

Embroidery

Best for stitched logos on polos, hats and jackets. No minimum order.

Screen printing

Best for 24 or more matching shirts. Great for teams, events and businesses.

DTF transfers

Best for detailed, full-color designs and smaller runs. No minimum order.

Custom embroidery FAQs

Answers to the questions we hear most often.

No. Embroidery has no minimum, so you can order one piece or a full team set.

Polos, hats, jackets and more. Tell us the item and share your logo, and we’ll confirm the best placement.

Pricing is based on stitch count and item type, and we quote it after we see your logo. Send your logo and quantities for a free quote.

Yes. Custom artwork setup is free with orders, with no hidden design fees.

Standard turnaround is 2 weeks, and we average 5 business days on most orders. Rush service is available at a flat rate based on your time frame, so tell us your deadline when you request a quote.

Yes. Pickup is at our shop in Rogersville, Alabama. We ship anywhere in Alabama, and delivery is free on orders over $2,000 when requested.

Let’s put your logo on something great

Send us your logo, item ideas and approximate quantities. We’ll help you find an option that fits.